Macromedia today announced the launch of a new product that aims to push the Flash Player in the direction that adobe’s printable document format has been going. The idea is simple, convert any document into an swf which can then be placed within a website for all to see and all your website viewers require is the Flash Player. So the FlashPaper tool also has a swanky GUI for viewing the documents online, much like a slim version of Acrobat Reader. More information here.